- By Joe Mandese
Geomentum, the hyper-local media and marketing unit within Interpublic's Mediabrands division, has hired long-time industry analyst and former marketer Lisa Bradner as president. Bradner, who most recently was vice president and principal analyst ...
-By Joe Mandese
Media Daily News: You made a big move from analyst to marketing practitioner. When you were at Forrester, what was the No...
-By Anthony Crupi
Perhaps it’s best if you think of it in terms of the training montage from the movie Rocky, the telescoped series of cuts that show Sylvester Stallone’s humble club fighter gearing up for a shot at the heavyweight champ.
Bob Coen had been Madison Avenue’s unblinking oracle for 60 years, and when he stepped down as chief forecaster at Magna last March, it was the end of an era.
Publicis, Interpublic to Launch Digital-Ad Buying Units in the Country, Hoping to Capitalize on a Fast-Growing Market
Publicis Groupe SA and Interpublic Group of Cos...
