Jeff Haines

CEO

As Chief Executive Officer of NSA Media, Jeff Haines leads all client service and business development efforts for the organization.

Haines brings over 24 years of retail marketing and media management experience to his role, and a keen understanding of the challenges faced by agency clients. Haines joined NSA in 2004 as the President of Alliance Media and Newspaper Marketing Services (NMS). As President, Haines oversaw print media planning, buying, and placement for all Sears retail formats, Kmart Stores (including Full Line Stores), Sears Hardware, Orchard Supply, CVS/pharmacy, Gander Mountain, Mattress Giant, and OfficeMax, under Alliance Media.  Haines also directed the overall account management for the agency’s NMS division, home to the Wal-Mart account. Haines assumed his current position in 2010.  

Prior to NSA Media, Haines served as both Vice President of Retail Marketing and Vice President/General Marketing Manager of various merchandising divisions - including Lawn & Garden, Fitness and the Christmas Shop, for Sears Holding Company. While at Sears, Haines managed a $1.2 billion integrated media budget and experienced an 18% return on marketing investment. Under his leadership, Sear’s Lawn & Garden, Fitness Shop, and Christmas Shop business grew by 11%, increasing the EBITDA by 38% over a two year period.

Haines holds a bachelor’s degree in business from Western Illinois University and currently resides in Naperville, Illinois.