Dave Walker
CEO
Dave Walker is the Chief Executive Officer of Geomentum, the industry’s first and largest integrated Hyper-local Media & Marketing Consultancy. Geomentum combines the heritage and channel expertise of NSA Media (newspapers and alternative print), Wahlstrom (local search and yellow pages), and Outdoor Services (out-of-home) to provide clients with a robust set of hyper-local marketing services that uniquely address marketplace demand. Combined, NSA Media, Wahlstrom and Outdoor Services are the largest buyers of targeted local promotional media in the North America, with annual billings exceeding $1.7 billion. Walker assumed the role of Geomentum’s Chief Executive Officer in August 2009.
Walker joined NSA Media in 2003 as President of its SPM Division, adapting his client-side executive experience to the agency environment with great efficacy. As SPM President, Walker distinctively illustrated his ability to understand, interpret, and strategically act upon the complexities of managing multiple client accounts with varied decision-making structures. Walker significantly increased the division’s effectiveness in managing the media operations of its franchisee accounts. In 2005, Walker became President of Business Development garnering accounts such as Wal-Mart, Bed Bath & Beyond and OfficeMax.
Walker holds more than 15 years of retail marketing management expertise and experience. He has served as Vice President U.S. Marketing and Advertising for Toys R Us and Kids R Us; Vice President of Advertising for Musicland Group; Vice President of Marketing for Media Play; and Corporate Advertising Manager for Circuit City Stores. He currently sits on the Board of Directors for the Auditing Bureau of Circulation, the largest third-party auditing service of print circulation, readership and website activity in the U.S.
Walker is a graduate of Bowdoin College in Brunswick, Maine and currently resides in Saint Charles, Illinois with his wife in three children.