Matt Freeman

CEO, Mediabrands Ventures

As CEO, Mediabrands Ventures, Matt Freeman will work across Mediabrands to build “next generation services.”  In his role, Matt will scale the network’s portfolio of digital and specialized businesses, including the global expansion of specialist business units such as Reprise Media (search/social), Cadreon (audience demand platform), Ansible (mobile marketing), Orion Trading (media barter), Geomentum (hyper-local) and The Emerging Media Lab.  Matt is a member of Mediabrands Office of the Chairman reporting directly to IPG’s CEO Michael Roth. 

Prior to Mediabrands, Matt was CEO of the Betawave Corporation, an early-stage digital media company. Over 18 months, Matt led a $22.5 million recapitalization and spearheaded the company’s ascent to become the #1 Youth media company (ages 6-17), #2 Women & Moms (25-54) and a top-5 player in 18-34 demographics (comScore: November, 2009). 

Before Betawave, Matt founded and served as CEO of Omnicom Group's Tribal DDB Worldwide. Under his leadership, the agency grew to a global network of 45 offices spanning 28 countries and became the first digital agency in history to be named Global Agency Network of the Year by Advertising Age. Matt also served on both the board of Directors and the Executive Committee of DDB Group.

Matt, a graduate of Dartmouth College and the School of Visual Arts, has been inducted into the American Advertising Federation Hall of Achievement; has served on the board of the Advertising Club and the American Association of Advertising Agencies (4As) and is a member of the Marketing Advisory Board of the Museum of Modern Art (MoMA).