"The words you choose are just as important your decision to speak."



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9.8.10

Ad Age: MasterCard Consolidates Media at Universal McCann


Shift of $343 Million U.S. Budget Aligns Business at IPG

 

-By Michael Bush and Rupal Parekh

 

NEW YORK (AdAge...

9.8.10

Adweek: MasterCard Taps UM for U.S. Media


Chores have been handled by GSD&M

 

-By Steve McClellan

 

MasterCard is shifting its U.S. media account to Interpublic Group's Universal McCann without a review, the client has confirmed.

 

9.5.10

Adweek: Q&A: Mediabrands' John Ross

 

Ross talks about the challenges facing retailers and how they need to change in order to thrive in the digital age

 

-By Steve McClellan

 

John Ross knows a thing or two about retail...

8.26.10

WSJ: Luring Shoppers to Stores


Marketers Try Interactive Mirrors, Discounts via Scanners

 

-By Emily Steel

 

It's Steven Spielberg's futuristic "Minority Report" come to life.

 

8.11.10

Ad Age: Comonte: Female Execs Should Be Risk Takers


Plus 10 More Insights From Ad Age's Women to Watch Event

 

-By Michael Bush and Natalie Zmuda

 

NEW YORK (AdAge...